Inspiration Archives: Kent Lewis
Kent is a recognized expert in internet search engine marketing and has helped clients solve business problems via the internet since 1996.
If I could share 500 words to inspire, this is the important wisdom I'd want to pass along to others...
I can distill my business philosophy based on my experiences at 10 different organizations into the 7Ps of a successful business, as outlined below.
The number one determining factor in the success of a business is the people involved. It's all about getting the right people "on the bus" in order to create a unique, lasting company. I'm talking about those special individuals that value the relationship and see the benefits of supporting the business. In building your business, consider implementing a process and policies that identify, attract and retain "A talent" (i.e. Topgrading).
As best stated by marketing maven Seth Godin, in order for a product or service to succeed, it must be truly remarkable. Far too often, companies tend to build products they know, rather than meeting a real need or solving a specific problem. What problem is your company solving for customers today? What problems will your customers face tomorrow and how are you prepared to help?
All companies benefit from a highly developed process, whether in manufacturing or marketing. Companies (often startups) experiencing significant growth tend to lack the ability to evolve processes with the company. This leads to internal failures that eventually affect delivery of products and services to the customer. Spend enough time up front to create a scalable infrastructure, people and systems to anticipate and manage growth.
Having the right strategic partners on board can impact all aspects of business, from sales and marketing to customer support and operations. On the other hand, a non-strategic partner can inhibit growth and cripple a company. If you have a good idea of what you need in a partner, make sure the companies you align with can meet or exceed your expectations. More importantly, view your customers as partners as well.
As your company matures, it's easy to sit back and enjoy what appears to be a successful company. All companies should be relentlessly refining all aspects of the business, including people, product, process and partners to look for additional opportunities to increase efficiencies. No business is ever 100 percent optimized in terms of productivity.
Many people believe in luck. Those people tend to spend more time in Vegas than growing their business. I don't believe in luck. As a believer in good karma and keen intuition, I've found that success in business requires a combination of good ideas and even better timing. Create your own karma by identifying, defining and monitoring emerging trends.
Every business owner, investor and employee wants to be part of a profitable organization. Unfortunately, too many companies are run by the bottom line, instead of the other way around. By focusing on the first six Ps outlined above, the seventh P (profitability) will naturally follow. Successful companies have the right people building and supporting a product that meets the needs of their customers. Refined processes, strategic partners, improved productivity and a prophetic view of your industry will lead to sustained growth and profitability.
Bouncing with Style: Yoga Did Not Help Me Learn to Forgive
May 21, 2013
By Sandra Beck. One of the things I tried was yoga to get through the aftermath of my divorce. So many people told me...
Remember, perspective can cause two people to look at the same thing and see two totally different things.
May 21, 2013
Focus on the 'WHY' and not the 'HOW'. Remember... where focus goes, energy flows.
May 20, 2013
In all moments, for all reasons -- Love completely!
May 19, 2013