Hugs for Seth Godin and Malcolm Gladwell
Great to see you!
I’m having a blast supporting The Global Hug Tour to raise money for charities and bring the world together through hugs. Sound weird? Nope – it’s MARKETING at its finest!
Look at it this way; we buy for emotional reasons and humanity is really craving some positive emotional connections right now.
The Global Hug Tour is the perfect blend of individual, charitable, and corporate contribution. Contribution and collaboration are the perfect foundation for great marketing!
Gail Lynne Goodwin, the founder of The Global Hug Tour, got the idea of having celebrities participate by donating a hug that people can bid on through eBay. She asked me which celebrity I’d like to bid on to give a hug. I immediately picked Seth Godin and Malcolm Gladwell There was a long pause in the conversation. “Not Brad Pitt or George Clooney?”
Nope, Seth and Malcolm are the celebs in my marketing world. I’d be honored to give both gents a hug in appreciation for all their insights, great stories, and generosity of spirit. It takes courage and a ton of hard work to publicize your thoughts about how the world works in a way that motivates and encourages those around you. These guys repeatedly give generously of themselves and I’d love an opportunity to thank them publicly for all their hard work.
In my opinion, there is no greater human acknowledgement than a reverent and respectful, heart-felt hug. We’re all connecting more through social media, yet there’s something profound about the human touch that technology cannot replace.
So, Seth and Malcolm, please volunteer to donate a hug in one of the Global Hug Tour locations. I’d love to win the bid for both of you… Something tells me there will be a ton of competition!
In the meantime, please consider yourselves hugged and very appreciated.
Best,
Elaine Starling
